The widespread anger and doubt about Obama's vision is over genuine ideological differences between the president and his opposition. His vision and the opposition to it is color blind. It's time for our president made this fact unmistakably clear.
Folks, as a marketer and an American I've got to say: I’m fed up.
It's just not about race.
And it is high time that President Obama, who marketed himself as a post-racial candidate, take the lead and move the current flap of Joe Wilson’s outburst last week far beyond racism.
From a marketing perspective this is critical for two reasons: 1) Obama was elected by a majority white nation -- this in itself is a statement that racism isn't a definitive factor in our nation anymore, if it was, he'd never be president -- end of story; and 2) he was elected because he promised to move the nation beyond the old ways of doing things. Well, making claims of racism is one of the old ways of doing things that he needs to decisively move us forward.
The electorate and Barack Obama's Target Market are waiting for a strong response and President Obama is the only one who can deliver it -- but will he?
Unfortunately, others seem to be speaking for him at this point and what they’re saying is only moving everything backward.
Then in an interview with NBC's Brian Williams, Jimmy Carter said this:
"I think an overwhelming portion of the intensely demonstrated animosity toward President Barack Obama is based on the fact that he is a black man."
That was the last straw. Fuggedaboutit.
I am not saying that racism doesn't exist or that it didn’t figure at all in Joe Wilson's words, but marketing (like true political leadership) is about what should be emphasized and what should be de-emphasized. And President Obama has consistently marketed his presidency as an issues driven one. Whenever faced with ambiguity or bad feeling that comes from who-knows-where, he has wisely chosen to either ignore it or treat it directly in a way that made it much less toxic.
There's an old song that Bing Crosby made famous. It goes something like this: You’ve got to accentuate the positive, Eliminate the negative, Latch onto the affirmative, Don’t mess with Mister-in-Between...
This isn't a Pollyanna sentiment; this is about making a positive choice to keep your eye on the issues that matter and making the ideal –in this case, a post-racial society -- a reality.
Bottom line, at crucial moments in our nation’s history, we have always been about accentuating the positive and ignoring the ambiguity that would wreck us.
To become a nation in which we had a president and not a king, we had to make affirmative choices. We had to emphasize our belief in one ideal over another old way of thinking. The attraction of monarchy remained (heck, we still talk about an imperial presidency) but it was gradually lessened first by George Washington's affirmative choice to be a president, not a king, and then by election and after election and presidency after presidency until the presidency was rock solid in our land.
Just as he made a famous speech to explain Reverend Wright, President Obama must now make a statement that accentuates the positive and doesn't mess with Mister-in-Between.
His is the post-racial brand and like any brand he must promote those post-racial characteristics like there's no tomorrow.
First, he needs to say that he believes that Joe Wilson's outburst and much of the animosity toward him from tea partiers and others is not about race. But then he needs to finally and firmly acknowledge what most of us already know:
The widespread anger and doubt (the hundreds of thousands marching on Washington) is about genuine ideological differences between the president and his opposition. It's about belief. It's about palpable fear that the Obama brand believes in a radically different vision of America than many Americans: a creeping nanny state, a place of big government and too little opportunity for re-invention and prosperity for the little guy.
Simply put, this vision and the opposition to this vision is color blind –and it's about time that our president made this fact unmistakably clear.
And remember, the business of politics is always easier when you keep marketing and branding in mind.

DAN GAINOR: The Left ’s Daily Hate-a-Thon
By Dan Gainor Media Research Center’s Vice President for Business and Culture
You’re a hater.
Face it. You wouldn’t even be reading this right-wing, reactionary claptrap if you weren’t. After all, I’m a hater as well. So are countless conservatives from Sean Hannity to Rush Limbaugh. Ann Coulter? Was that a question? Michelle Malkin. Of course, she’s a conservative star! Bill O’Reilly? The left has secured a special place in secular hell for him because he dared to criticize the practices of partial-birth abortion doctor George Tiller.
———-
———-
In fact, all conservatives are considered haters unless they agree with President Obama –- on everything. Scary, dangerous haters who “cling to guns or religion,” as the president once put it. Especially guns because we are having an epidemic of political killings in America. — Or so we are told.
It’s not true. The fact that lefties are desperately trying to link Holocaust Museum murder suspect neo-Nazi James von Brunn to the right shows how desperate they are for examples – any examples.
Remember, the GOP didn’t love everything Reagan did, but a loyal conservative taking up arms against the U.S. and the Gipper? Are they nuts?
Don’t answer that.
Yes, partial-birth abortion doctor George Tiller was killed. Conservatives didn’t support that or any murder. So far it appears it was one lone gunman. Just like the one lone gunman who shot President Reagan. Or the two separate left-wing gun-women who tried to assassinate President Gerald Ford.
In a nation of 300 million people, you need more than one or two examples to prove a trend. That’s my cue to show there are better responses. I’m a hater, so this is part of my soon-to-be government-mandated re-education.
Look at the travesties the right is inflicting on decent, God-unfearing liberals:
• First, we have the CIA director attacking a former vice president saying, “he’s wishing that this country would be attacked again, in order to make his point.” Poor Mr. Gore. It’s horrible that Republicans treat him in such a hateful manner. • Then there’s beautifully bigoted actress Megan Fox who is set to fight the equally evil Megatron in her new “Transformers” movie. She was asked how to stop Megatron and said she would urge him to take the “Independence Day” approach and wipe out urban areas – “instead of the entire planet, can you just take out all of the minorities, the urban poor, the gays, and those crazy Bible-hating atheists in America?” • Finally, there’s the disrespect accorded Hillary Clinton. One vile, rightwing comedian said she had purchased new makeup to update her “‘slutty flight attendant’ look.” That same moron joked about getting her 14-year-old “knocked-up.” Or maybe it was her 18-year-old.
I’m not a hater, but I’m a liar. Not one of those quotes was targeted at liberals. In the first case, CIA Director Leon Panetta told The New Yorker magazine that Dick Cheney was using “dangerous politics.” But Panetta wasn’t being hateful. Liberals are never hateful.
Or take Megan Fox, please. The mega-beauty showed her mega-ugly side when interviewed about her upcoming film. She went after conservatives, urging Megatron to spare the Earth “and instead of the entire planet, can you just take out all of the white trash, hillbilly, anti-gay, super Bible-beating people in middle America?” Hateful? Her?
Lastly, we have David Letterman. First Letterman mocked Sarah Palin’s attempts to upgrade her “‘slutty flight attendant’ look.” Next he bashed her 14-year-old daughter, then amended his attempt at humor to say he was trying to bash a helpless 18-year-old instead.
Even the National Organization for Women sided with Palin and inducted Letterman into its Hall of Shame. In the testosterone-less world of “The View,” most of “the ladies” agreed Letterman was wrong. Barbara Walters summed it up by declaring critics can say whatever they want about a person but “don’t talk about my child.”
In every case, it was lefties holding their everyday hate-a-thon. Of course, it’s not real hate. Real hate happens in countries where hundreds of thousands die because someone wants to wipe them out.
Most American hate pales by comparison –- thank God. While other nations get lost in civil war, pogrom or genocide, American hate ends up a twisted update of the Barney song: “I hate you, you hate me.” Americans misuse the word. We don’t hate broccoli, we just dislike it. And most sports fans don’t hate their opponents – except for the New York Yankees.
Hate in America is a marketing tool and the left is milking it for all it’s worth – to push a liberal agenda. The New York Times’ Paul Krugman and others are laying the groundwork to go after conservative speech –- on talk radio, on TV and maybe even in print. Other liberals, like the supposedly neutral journalist Bill Moyers want Obama to target guns, too. “Enough’s enough,” summed up Moyers.
In each case, the media are blaming conservatives as haters and ignoring how filled with hate the left is. It’s a ridiculous double-standard.
Don’t you hate that?
Dan Gainor is The Boone Pickens Fellow and the Media Research Center’s Vice President for Businessand Culture. His column appears each week on The Fox Forum and he can be seen each Thursday on Foxnews.com’s “Strategy Room.”
The expression "doth protest too much, methinks." applies. I have contended for awhile, that liberalism is used as a mask to cover deep seated hatred. They project it on to others and, in this case, that means Conservatives.
Posted at 12:00 AM in 1, Poltics and Social Commentary | Permalink | Comments (0) | TrackBack (0)